Uni Seoul – The Korean-Inspired Lifestyle Brand Redefining Affordable Lifestyle Retail in India
Why the Store?
Uni Seoul, the Korean-inspired lifestyle brand that’s redefining affordable lifestyle retail in India, has launched its first store in Mumbai at Phoenix Marketcity, Kurla. The ~900 sq. ft. store brings Uni Seoul’s signature blend of cuteness, design, and functionality to one of India’s most dynamic retail hubs.
“Mumbai has always been a dream market for us. The city’s vibrant energy and trend-conscious consumers align perfectly with our vision of making cuteness a lifestyle. With this launch, we’re excited to bring Uni Seoul closer to shoppers who celebrate fun, joy, and everyday design,” said Mohit Khurana, Co-founder & CEO, Uni Seoul.
Exploring Uni Seoul Merchandise
The Mumbai store houses 700+ SKUs across categories:
- Plush Toys: Plush families, collectibles, and soft companions
- Home & Living: Bento boxes, tumblers, candles, kitchen essentials.
- Bags & Travel: Backpacks, handbags, totes, sling bags, travel kits.
- School Essentials: Stationery, quirky kids’ bottles, trendy backpacks.
- Lifestyle & Fashion Accessories: Sunglasses, caps, K-trending products.
- Beauty & Care: Everyday personal care, skincare accessories, and gifting.
Uni Seoul’s USPs
- Cuteness-driven & Design-first – making cuteness a lifestyle through thoughtful, trend-led design.
- Quality Promise – premium materials (SS 316, BPA-free Tritan) and 12-month warranties across most products(rare in this category).
- Immersive Store Experience – pastel-themed interiors, engaging photo corners, and quirky VM.
- High Customer Love – NPS consistently 80+, supported by strong reviews across platforms.
Pricing and Positioning
Products range from ₹99 to ₹2999, with an average selling price of ₹450. Uni Seoul is positioned as affordable to aspirational, ensuring quality and trend-led design at accessible prices.
The Future
The Mumbai launch is part of Uni Seoul’s rapid expansion strategy. The brand already operates:
- 3 stores in Bengaluru
- 2 stores in Hyderabad
- 1 store in Pune
- 1 store in Nashik
Building on this momentum, Uni Seoul plans to strengthen its presence in Tier 1 cities, while selectively entering Tier 2 and 3 markets. Future plans include new flagship concepts, private label expansions, and IP collaborations with global icons to replicate cultural phenomena like Pop Mart and BTS merchandise in India.
About Uni Seoul
Founded in 2023, Uni Seoul is among India’s fastest-growing lifestyle brands, blending Korean vibes and global design sensibilities with everyday functionality.
Uni Seoul’s mission is to make cuteness a part of everyday life, turning ordinary moments into joyful experiences through design-led products. The brand is building India’s first ‘cuteness-driven’ lifestyle platform, transforming retail into a world of smiles, play, and design-first living.
Digital Footprints
- 🌐 Website: www.uniseoul.in
- 📸 Instagram: @uni.seoul
- 📱 Facebook: Uni Seoul
- 💼 LinkedIn: Uni Seoul