The Bear House Strengthens Its Mumbai Presence with the Launch of Its Second Exclusive Store at Palladium Mall
The Contemporary Menswear Brand Opens Its Second Store in Mumbai
The Bear House — the contemporary menswear brand has just opened its second Mumbai store at Palladium Mall, Lower Parel, following the success of its Phoenix Market city, Kurla location.
The new space reflects the brand’s signature “bear cave” retail concept — blending minimalist design, storytelling, and functionality — and marks another step in its growing national expansion.
The Bear House is Growing Its Presence
The Bear House, one of India’s most exciting contemporary menswear brands, proudly announces the opening of its latest store in Mumbai. Located at Palladium Mall, Lower Parel, this intimate 1,000 sq. ft.retail space marks the brand’s second exclusive store in Mumbai (following its first at Phoenix Marketcity, Kurla) and further cements The Bear House’s growing presence in India’s fashion capital.
Origins
Founded in 2017 by Tanvi and Harsh Somaiya, The Bear House has redefined everyday menswear in India with a philosophy rooted in minimalism, precision, and timeless design. The brand is known for its elevated essentials shirts, polos, tees, denims, outerwear, boxers, and accessories all crafted from breathable fabrics with refined tailoring and meticulous attention to detail.
Expansion
What began as a vision to create contemporary fashion for the modern Indian man has grown into a prominent label with a devoted community of customers across leading e-commerce platforms, including Myntra, Ajio, Flipkart, Amazon, Nykaa, and Tata CliQ. The brand’s memorable debut on Shark Tank India Season 4 further reinforced The Bear House’s reputation for quality, versatility, and a distinctly modern aesthetic with refined European influences.
Why Does It Matter?
The Palladium store is a strategic addition to the brand’s Mumbai footprint, placing The Bear House in the heart of the city’s luxury retail district. The store embodies the brand’s award-winning retail concept — inspired by the protective essence of a bear’s cave — and translates that storytelling into an experiential retail environment. Signature design elements such as an asymmetrical cave-like façade, a bear-faced mannequin, and playful paw-print motifs create an immersive destination that blends narrative and functionality.
What to Expect in the Store
At the heart of the store is a cozy lounge adjacent to the fitting rooms, offering shoppers a relaxed space to try and discover. The interiors employ earthy textures and warm hues that feel simultaneously international and welcoming — a clear extension of the brand’s refined aesthetic.
Speaking about the launch, co-founders Harsh Somaiya and Tanvi Somaiya said:
“Opening our Palladium store feels especially meaningful — not only is Mumbai a critical market for us, but it’s also home. Both of us hail from the city, and bringing The Bear House to Palladium Mall allows us to connect with our Mumbai community in a way that’s personal and purposeful. This store is a continuation of our journey to create thoughtful, elevated spaces where customers can experience the brand first-hand.”
With this opening, The Bear House continues its national retail expansion while reinforcing its commitment to thoughtful design, community, and product innovation. The brand now boasts a presence across Bengaluru, Mumbai (Phoenix Marketcity Kurla and Palladium Mall), Hyderabad, Pune, and Chandigarh and plans to open 25 new stores in this financial year.
Address:
The Bear House, Phoenix Mills Compound, Palladium Mall, Unit No. F-17A East Zone, 462, Senapati Bapat Marg, Lower Parel, Mumbai, Maharashtra 400013
About The Bear House
Founded in 2017 by Tanvi and Harsh Somaiya, The Bear House is a modern men’s apparel and accessories brand based in Bengaluru, inspired by minimalist European design principles. The brand curates a sophisticated and versatile collection that includes shirts, t-shirts, polos, denim, blazers, footwear, and accessories- all meticulously crafted for the dynamic lifestyle of the contemporary Indian man. With a distinct “elevated core” positioning,
The Bear House seamlessly merges smart-casual aesthetics with premium comfort, offering wardrobe staples that transition effortlessly from the workplace to social settings. Established initially as a direct-to-consumer, digital-first business, The Bear House quickly expanded its presence across leading e-commerce and quick-commerce platforms, including its website and app, as well as Myntra, Ajio, Flipkart, Amazon, Nykaa, and Tata CliQ. In July 2025, the company launched its inaugural standalone flagship store in Koramangala, Bengaluru- an immersive 2,700 sq. ft. space designed as the “Den of a Bear,” featuring experiential touchpoints like digital interfaces, natural elements, and an in-store café, Bear Café, that brings together fashion and lifestyle under one roof.
Today, The Bear House has established a strong retail presence across Bengaluru, Hyderabad, Pune, Mumbai, New Delhi, and Chandigarh, with 11 Exclusive Brand Outlets (EBOs), over 100 stores under Reliance, 10 under Centro, and one under Broadway.
The brand has made its foray into the Middle East, with a presence on online marketplaces, D2C and a retail store in Dubai. This marks a significant milestone in The Bear House’s international growth trajectory. With plans for 25 new stores this financial year and a continued focus on marketing acceleration and product innovation, The Bear House is steadily shaping its path toward becoming one of India’s leading homegrown fashion and lifestyle brands defined by refined aesthetics, global ambitions, and a deep understanding of the modern Indian consumer.
For more information, visit: https://thebearhouse.com/
Instagram: @bearhouseindia