Riggs London Revolutionises Daily Fragrance Experience as It Enters the Indian Market
In Collaboration with Tarz and Chalhoub Group, Riggs London Introduces Premium Fragrances in India
The world of fragrance is set to embark on a bold new chapter as Riggs London, part of the globally acclaimed Confetti Group, makes its highly anticipated debut in India. Known for its philosophy of delivering international-quality fragrances at accessible price points, Riggs London is here to disrupt the Indian beauty market with products that combine style, performance, and value.
With a global footprint spanning over 50 countries and more than 50 million units sold annually, Riggs London has become synonymous with fragrances that not only smell good but also empower individuality. Each creation is designed to perform exceptionally—offering long-lasting wear, premium ingredients, and packaging that reflects a sleek, modern aesthetic.
“India’s consumers are increasingly looking for world-class quality combined with value, and Riggs London delivers just that,” said Ori Leslau, Founder, Confetti Group. “Our fragrances use premium oils imported from France, higher concentrations, and larger pack sizes, making every product feel like a luxury experience. And our deodorants? They’re not just body sprays, they’re perfumes in a can.”
The brand’s India entry is powered by Tarz Distribution Pvt. Ltd., a Chalhoub Group company and a pioneer in luxury and lifestyle beauty distribution. With its six-decade legacy and a portfolio that includes some of the world’s most celebrated names, Tarz provides the perfect launchpad for Riggs London to capture the imagination of India’s fragrance-loving consumers.
At launch, Riggs London will introduce around 40 SKUs, including Eau de Parfums and deodorants. The debut lineup will spotlight the Classic Collection, featuring timeless, versatile scents, alongside the Prestige Collection, curated for fragrance connoisseurs who seek elevated blends. Consumers can shop the range exclusively on Myntra and at select Pantaloons stores, ensuring widespread accessibility across India.
Crafted for the modern Indian man aged 18–45, ambitious, stylish, and always on the move, Riggs London bridges the gap between mass and luxury. By combining premium formulations, higher oil concentrations, and long-lasting performance with approachable pricing, the brand is set to redefine what everyday fragrance means in India.
With this launch, Riggs London isn’t just entering India; it’s reimagining the fragrance experience. Offering consumers luxury that performs, style that lasts, and confidence that endures, Riggs London is here to make a lasting impression.
About Riggs London
Riggs London is a contemporary fragrance brand from the Confetti Group, a global leader in beauty and lifestyle with a presence in over 50 countries. Built on the belief that fragrance should be both luxurious and accessible, Riggs London delivers high-quality perfumes and deodorants crafted with premium French oils, higher concentrations, and larger pack sizes for superior performance. With more than 50 million units sold annually worldwide, Riggs London continues to empower consumers with style, confidence, and individuality through its innovative approach to everyday fragrance.