Cheese, Buns, and Big Flavour: Celebrating National Cheeseburger Day with Boomburger’s Harsh Garg
The day to celebrate
Every year on September 18, burger lovers unite to celebrate one of the most iconic comfort foods, a.k.a. the cheeseburger. Whether you love it classic, smashed, double-stacked, or loaded with gourmet toppings, there’s no denying its global appeal. But what makes a cheeseburger truly memorable in a world full of buns and patties?
To dive deeper into the art, craft, and cult following of cheeseburgers, we, at SocioSpiel, caught up with Harsh Garg, the man behind Boomburger, a homegrown brand that’s redefining burger culture one juicy bite at a time. From sourcing ingredients to building a brand with personality, Harsh shares insights that are as meaty as his burgers.
Let’s dig in.
SocioSpiel: Why is the cheeseburger timeless? Tell us about the cultural and culinary significance of cheese elevating a simple burger into a global favourite?
Harsh: The humble cheeseburger came about when a sixteen-year-old was experimenting in his father’s sandwich shop. It has been a century since then, and the cheeseburger remains a staple at burger joints all over the world. I suspect it will continue to hold that place for centuries to come.
The beauty of the cheeseburger is that it transcends borders and trends. Purists will say a cheeseburger is simply meat, cheese, a few condiments and toppings, and a soft bun. I am inclined to agree, but these broad definitions leave the door open for a surge of new creations to take center stage.
SocioSpiel: What goes into crafting the perfect cheeseburger? Is it the choice of cheese (sharp cheddar vs. creamy gouda), balance of textures with patties, sauces, and buns?
Harsh: For me, the perfect cheeseburger is about harmony rather than excess. The patty lays the foundation, the bun provides structure, the sauces add brightness, and the cheese is the element that ties everything together. A sharp cheddar can deliver edge, mozzarella offers an indulgent stretch, and blue cheese brings a daring funk. The magic lies in how these flavours play off each other so that every bite feels composed, not chaotic.
SocioSpiel: What Cheeseburger trends do you see in India: How are the local palates are embracing bold cheese varieties, plant-based alternatives, and experimental toppings?
Harsh: In India, the cheeseburger is having its own moment. Diners are experimenting with bolder choices: smoked gouda, fried halloumi, and even plant-based alternatives that still deliver the indulgent melt. Toppings are evolving too, reflecting local cravings: a kick of heat from jalapeños, a swirl of tandoori mayo, or even a fried egg stacked in for richness. It’s the classic cheeseburger, adapted to a palate that craves spice, comfort, and a touch of drama
SocioSpiel: How is Boomburger innovating with techniques, and flavour pairings to conjure up its signature cheeseburgers?
Harsh: At Boomburger, we take cheese seriously; not just as a garnish, but as a starting point. Every burger is designed with the cheese in mind, whether it’s pairing a juicy patty with sharp aged cheddar, balancing the sweetness and smokiness of bacon jam with crumbled feta, or exploring fusion with spiced cheese sauces. Our goal is always to craft the perfect bite, where bun, patty, sauce, and cheese come together in seamless indulgence.
About Boomburger
Gourmet Burgers Inspired by the World
Boomburger is a premium, chef-driven brand that transforms iconic global dishes into extraordinary burger experiences. From the vibrant streets of Bangkok to the elegant bistros of Paris, we celebrate beloved flavors from around the world, crafting bold and indulgent burgers.
What exactly goes into these burgers?
Each bite is a journey, made with authentic, high-quality ingredients sourced globally to uphold the true essence of every dish.
At Boomburger, we celebrate the classics with American-style burgers reminiscent of legendary joints, yet we embrace the spirit of creativity. Get ready for the unexpected – imagine boeuf bourguignon, Masala Dosa, Thai Green Curry Chicken, Mushroom Alfredo, and Korean Fried Chicken – each dish is meticulously crafted to inspire and delight.
Where did it all begin?
Boomburger is the visionary creation of Chef Harsh Garg, a culinary innovator driven by his passion for food and travel. Each burger is a tribute to his favorite meals from around the world, reimagined into an easy, delicious handheld experience. Emerging during the uncertainty of the 2021 pandemic, Boomburger symbolises Chef Harsh’s mission to craft something uniquely his own – a lasting legacy of flavors and craftsmanship.
The journey forward
After years of hard work and passion, the brand proudly launched in January 2023 and has been on an inspiring journey ever since. With a menu that evolves through creativity and culinary excellence, Boomburger sets itself apart by sourcing authentic ingredients from around the world to uphold the integrity of each dish. It offers premium, unique burgers that redefine the boundaries of flavour.
From its roots in Mumbai, Boomburger is on an inspiring mission to become a national brand, spreading its reach across India’s Tier 1 and Tier 2 cities. The vision is to transform the way people savour gourmet burgers – each bite a step towards a global adventure nestled between two buns.
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