India’s Golden Hockey Legacy Reinterpreted for Street Sport Culture
What’s The Vintage Hockey Jersey Collection All About?
Gully Labs, India’s foremost narrative-led design house, proudly unveils a landmark drop – The Vintage Hockey Jersey Collection, marking a bold new chapter in the brand’s celebrated Vintage Trainer series. Drawing inspiration from India’s illustrious hockey legacy spanning eight Olympic gold medals and historic moments like the 1975 World Cup win, this collection breathes new life into iconic victories by transforming them into contemporary street sport uniforms. Designed for a new generation that wears nostalgia with attitude, the collection celebrates the indomitable spirit of Indian hockey legends such as Dhyan Chand and Balbir Singh Sr., bridging the gap between sports heritage and modern urban culture.
More About the Jerseys
Each jersey mirrors its matching vintage trainer sneaker, uniting footwear and apparel under one cohesive design language. Gully Labs employs color, typography, intricate embroidery, and expert craftsmanship as storytelling mediums, transforming tales of national triumph into wearable art. The result is tactile streetwear that pays homage to India’s historical dominance on global hockey fields, now reframed through Gully Labs’ distinctive lens of youth culture and urban style. The collection stands as an invitation to young Indians to carry their country’s sporting pride into the future, blending tradition and trend in every stitch.
Indulge in Ethnicity
Meticulously crafted in 100% premium polyester with an oversized fit, each jersey features bold contrast stripes in three directional colorways like Gully 17 Turf olive, Victory blue and Wizard red. —evoking both retro flair and contemporary edge. The back showcases vibrant HD printing that amplifies the collection’s storytelling, while the chest displays a meticulously embroidered patch signifying identity and pride. Unique to this release, Phulkari-inspired embroidery adorns the raglan sleeves, paying homage to centuries-old Punjabi handicraft traditions. A hockey-inspired woven label at the hem encapsulates the archival spirit, making every piece a collector’s item.
Number 17
At the heart of this collection lies a subtle but significant detail: the recurring Number 17. Carefully embroidered on every jersey, this number symbolizes the store’s pincode in Panchsheel Park, New Delhi serving as a heartfelt anchor to where the Gully Labs journey began.
This quiet tribute to the brand’s roots and the local community that nurtured its earliest aspirations creates an emotional connection between past and present. Each wearer becomes a living extension of this map, carrying a piece of Gully Labs’ origin and the collective spirit of Indian street culture wherever they go.
“India’s hockey legacy is legendary, yet we rarely wear that pride on our sleeves. With the Vintage Hockey Jersey Collection, we set out to transform those golden moments into living stories you can feel, wear, and celebrate every day. Number 17 isn’t just a detail—it’s a marker of our beginnings, a tribute to our roots, and a symbol of where heritage meets the streets. We hope these jerseys inspire a new generation to carry forward India’s sporting spirit with craft, culture, and unmistakable attitude,” say Arjun Singh and Animesh Mishra, Co-Founders of Gully Labs.
This is not just apparel. It is a uniform for the modern cultural athlete rooted in legacy, styled for the streets.
The collection, priced at INR 1,990, is available exclusively at the Gully Labs flagship store in Panchsheel Park, New Delhi. With limited quantities produced, the drop is set to become a coveted must-have among collectors and fans of Indian streetwear. Early reactions from sneakerheads and hockey enthusiasts alike have created a palpable buzz around the release, positioning Gully Labs at the forefront of India’s homegrown streetwear movement.
About Gully Labs
Gully Labs is a New Delhi-based sneaker design house founded in 2023 by Arjun Singh and Animesh Mishra. The brand redefines India’s design language through storytelling, craftsmanship, and community. By blending local narratives with globally refined design, Gully Labs creates limited-edition sneakers that turn heritage into art. Each new collection is released every 60 days, reflecting the brand’s commitment to innovation and cultural relevance.
Gully Labs’ sneakers are handcrafted in India using premium thick-grain leather and durable rubber soles. Notable designs include the Diwali-inspired ‘Saaj Orange’, featuring Rangoli-inspired patterns and Devanagari script branding, and the ‘Naadu’ sneaker, which channels Kerala’s essence through intricate motifs like Chundan Vallam and Pookalam. These culturally rich designs resonate with a design-aware community at the brand’s core.
With a mission to embrace culture rather than chase trends, Gully Labs has garnered attention in India’s burgeoning sneaker scene. The brand’s approach celebrates India’s street culture, drawing inspiration from food, music, sports, movies, and community. As a seed-funded company, Gully Labs is poised to become a generational sneaker brand in India and beyond.