ProWine Mumbai 2025: India’s Definitive Celebration of Global Wines & Spirits
With unique features like the ProWine & ProSpirits Challenge, the ProWine Bartenders’ Competition, Panel Discussion, ProSpirits (Segment dedicated to spirits) and newly introduced ProWine Zero segment, the show offers a packed agenda.
ProWine Mumbai, India’s leading international trade fair for the wines and spirits industry, returns bigger than ever from October 31–November 1, 2025, at the Jio World Convention Centre, Mumbai. Organised by Messe Düsseldorf India and All Things Nice, the fifth edition marks a milestone moment as the event continues to expand in scale, scope, and global relevance.
With an expected participation of 180+ exhibitors from 21 countries and 6,000+ trade visitors, this year’s edition showcases global brands alongside India’s fast-evolving AlcoBev scene. Highlights include the ProWine & ProSpirits Challenge, ProWine Bartenders’ Competition, Panel Discussions, Masterclasses, and the all-new ProWine Zero segment focused on the growing zero-proof and low-alcohol category.
Global Presence and Industry Endorsements
Amber Chandler, UK Agriculture Counsellor to India, shared,
“The UK Government is proud to showcase the excellence and diversity of British wines, spirits, ciders, and beers at ProWine Mumbai. With the UK-India Free Trade Agreement concluded, this platform allows us to celebrate British craftsmanship and build lasting trade partnerships with India.”
Robert Maron, Senior Vice President, International Trade Policy and Market Access, Distilled Spirits Council of the United States (DISCUS), said,
“We are thrilled to be attending ProWine Mumbai for the first time, showcasing craft U.S. distillers alongside leading whiskey brands. India, the world’s largest whiskey market, offers tremendous opportunity, and we look forward to sharing the heritage of American spirits with Indian consumers.”
Ajay Gulati, General Manager, Messe Düsseldorf India, added,
“The growth of ProWine Mumbai is a clear reflection of the immense potential and maturity of the Indian market. The event’s expansion each year shows the trust it has built among global producers and the Indian trade community.”
Nikhil Agarwal, Founder, All Things Nice, noted,
“Now in its fifth year, ProWine Mumbai continues to be the country’s most reliable and dynamic platform for global players. India’s AlcoBev journey is accelerating rapidly, and I believe ProWine will be remembered as one of the key catalysts shaping this transformation.”
Highlights & Parallel Programs
Building on its legacy, the 2025 edition will feature pavilions from Australia, France, Germany, Ireland, Italy, Japan, Switzerland, the UK, and the USA, alongside India’s leading producers including Sula, Fratelli, and Grover. The show floor will also spotlight innovation from Indian brands such as Cherrapunji Eastern Craft Gin and Vinophile DIY Winemaking Kit, underscoring India’s growing creative confidence.
The ProWine & ProSpirits Challenge, introduced in 2023, will once again benchmark product excellence through blind tastings by an expert jury. The ProWine Bartenders’ Competition returns with top mixologists competing for the coveted title and an international guest shift at The Haflington, Hanoi.
Twelve Masterclasses will be conducted by leading experts including Kunal Kaul DipWSET, Karina Aggarwal, Vikram Achanta, and Michael Jacob, offering deep dives into global beverage trends.
The ProWine Mumbai Night will conclude the two-day event, celebrating winners of the ProWine & ProSpirits Challenge and Honouring Excellence awards in an exclusive industry networking evening.
International Partnerships and Confidence
Theresa Olkus, Managing Director, VDP, Germany, said,
“For the VDP, ProWine Mumbai is an excellent platform to present our member estates to a rapidly developing market. Indian consumers are discovering the beauty of German wines, which pair perfectly with the country’s diverse cuisine.”
Fabio Piccoli, Editor-in-Chief, Wine Meridian, Italy, added,
“ProWine Mumbai has become one of the most strategic platforms for Italian wine producers to connect with India’s discerning trade and unlock the market’s potential.”
Lisa Smyth, Project Manager, Bord Bia, Ireland, remarked,
“India is a key emerging market for Irish spirits. ProWine Mumbai allows us to meet importers and distributors and capitalise on this incredible growth trajectory.”
Estelle David, Trade & Investment Commissioner, Business France, shared,
“For the fifth year, we’re partnering with ProWine Mumbai to showcase French wines and spirits. The growing demand for premium products in India makes this collaboration vital.”
Vikram Bhatnagar, Swiss Wine India by TEPA.swiss, stated,
“With the India–EFTA Free Trade Agreement, we are entering a new era of opportunity. ProWine Mumbai offers the perfect bridge connecting Swiss excellence with Indian opportunity.”
Partners & Support
Casa Vinicola (Italy) and ABD Maestro Pvt. Ltd. join as Gold Partners, with Banco Gaskets India Ltd. as Silver Partner, WSET as Official Education Partner, and VEEN Waters as Natural Mineral Water Partner. Supporting associations include the Sommeliers Association of India, Indian Malt Whisky Association, and the Forum of Indian Food Importers.
About the Organisers
Messe Düsseldorf India Pvt. Ltd. is a subsidiary of Messe Düsseldorf GmbH, a global trade fair leader.
All Things Nice, founded by Nikhil Agarwal, is India’s premier wine and spirits platform curating events and consultancy for trade and consumers.
For more information, visit www.prowine.in