Founder – Crosshairs Communication & Women Inspiring Network (WIN)
Where it all began
Stuti Jalan founded Crosshairs Communication, a niche Public Relations and Social Media firm in India in her early twenties. Over the past two decades, she has collaborated with more than 500 brands, spanning top corporate houses, luxury and fashion labels, government organizations, and social initiatives nationwide.
Stuti’s achievements
As a first-generation woman entrepreneur, Stuti has become a transformative force in the PR and communications sector, adeptly forging strategic partnerships and collaborations while helping businesses harness the power and potential of social media. Her impressive client repertoire includes prestigious names such as Accor, Hermès, IndiaToday Conclave, Raffles Udaipur, Raffles Jaipur, The Balvenie, Swarovski, Crocs, Harry Winston, Ferragamo, L’Occitane, Barratt London, De Beers, and Forevermark.
The founding of Women Inspiring Network (WIN)
Besides work, Stuti founded Women Inspiring Network (WIN). Her female-forward movement is a not-for-profit initiative for women from across the world to share, network, and nurture an ecosystem that promotes global leadership and mutual creativity. Within four years of its founding, Stuti has taken WIN to 100+ global panel discussions in Japan, New York, Turkey, and India, addressing critical topics on women’s leadership, innovation, STEM, fashion, AI, sustainability, health, and empowerment.
More about WIN
WIN has also partnered with ANVAY, the first Global Dialogue against ‘Harassment & Discrimination’ commemorating the 10th anniversary of the POSH law in India. As an advisory board member of the Dell Women Entrepreneur Network, Stuti co-presented with resident Entrepreneur United Nations, Elizabeth Gore, on the theme, Pay it Forward. Her speaking engagements include TEDx events in Tokyo and the curation of TEDxJanpath in India, showcasing speakers from seven countries.
Awards and accolades
Over the years, Stuti has received numerous accolades for challenging traditional mindsets and powering businesses with her empowering ideas. She has been named one of the 100 most influential changemakers in the media industry. Stuti has received the Best Young Woman Entrepreneur award, the Woman of Excellence award, and Gold award for innovative storytelling in PR.
Her contributions have been vital in expanding brands, creating a strong and sustainable ecosystem for small and medium-sized businesses, and inspiring women entrepreneurs to break unconscious barriers and achieve their business dreams.
Recent global engagements @ WIN
- January 2024: Participated in panel discussions at the World Economic Forum in Davos, collaborating with the Ministry of Women and Child Development (Government of India), Confederation of Indian Industry, Bill & Melinda Gates Foundation, World Innovation Economics, and Invest India.
- March 2024: Contributed to the inaugural Modi Prix Galien with The Galien Foundation and Tower Capital.
- June 2024: Engaged in the World Woman Cannes Agenda in partnership with the World Woman Foundation during the Cannes Lions International Festival of Creativity.
- September 2024: Took part in the UN General Assembly and NYC Climate Week, which included the Fusion Fashion Tech Summit and the World Woman Future Forum focused on the UN79 Agenda. WIN was also invited to be part of the Creators Hub at Clinton Global Initiative.
- January 2025: Hosting the inaugural WIN Lounge at Davos during the World Economic Forum 2025.
2024 highlights @ Crosshairs
- Launched a communication campaign for Obeetee for the launch of the ‘Virasat’ collection; India’s top four designers and creators came together to design this beautiful collection.
- Initiated a book reading session with Milind Soman and family for the 3rd anniversary of Raffles Udaipur
- Coordinated a networking event at Thomas Goode India store for guests and media
- Coordinated a virtual Press Conference for the launch of ibis campaign — Go Get It campaign celebrating 50 years
We, at SocioSpiel are always curious to know more about such thoughtful and meaningful initiatives. So, presenting Stuti Jalan, up close and personal with SocioSpiel.
SocioSpiel: What was the inspiration for founding WIN?
Stuti: WIN started during the pandemic, a time when the world was going through the century’s biggest crisis. We saw it as an opportunity to bring together women leaders and change-makers to a space where women leaders could share their stories, struggles, and success. What began as a single conversation quickly evolved into a significant movement. Today, over 80 women leaders are part of WIN. We run podcasts (WIN Voices), panels (WIN Lounge), and summits (WIN Talks) to share inspiring voices from across the world. Our goal has always been clear: to build a community where we can pay it forward.
SocioSpiel: Could you share some anecdotes that still tell you that WIN had to be created?
Stuti: Many small moments show us why WIN matters. After a talk on entrepreneurship, a young founder told us she felt confident to start pitching her business after hearing another woman leader’s victory. During Climate Week, people found mentors and partners through WIN panels. At Cannes 2025, leaders appreciated the real, honest conversations at our WIN Lounge. These stories remind us that WIN is a living network that creates opportunities and hope.
SocioSpiel: What keeps WIN alive?
Stuti: It’s the energy of our community and the change we are driving. In the past year alone, we hosted over 200 talks and panels at top global events such as Davos, Climate Week, and Cannes Lions. Our WIN Voices podcast has grown to 35+ powerful episodes, featuring inspiring leaders such as Kalyani Saha, Shaifalika Panda, Sonam Kalra, Harpriya Bains, Sanya Dawar, and Harpreet Suri—sharing amazing ideas, personal journeys, and game-changing insights.
SocioSpiel: Among all the achievements, what has been the path-changing one?
Stuti: One of our biggest achievements is hosting WIN Lounges at Davos and Cannes 2025. These events have given women leaders a voice on global platforms to discuss key themes like sustainability, AI, design, generational health and wealth, GLI, and leadership. At Davos 2025, we hosted talks with Cherie Blair, Smriti Irani, and Shobana Kamineni. At Cannes, WIN Lounge highlighted inclusive creativity and innovation. These events transformed WIN into a recognized global network driving change.
SocioSpiel: Where do you envisage WIN in the next 5 years?
Stuti: We envision WIN expanding to new global hubs like the UAE, Singapore, and London, while staying rooted in India. We aim to deepen our work in key areas shaping the future—fintech, generative AI, culture, and sustainability. WIN Talks and WIN Voices will amplify more stories, reach wider audiences, and give leaders an even bigger stage.
In the next five years, WIN will evolve into a true global connector—bringing together changemakers, mentors, and collaborators to drive meaningful projects. Our vision is clear: to build a lasting movement where stories, mentorship, and partnerships fuel inclusive, transformative conversations.
SocioSpiel: Any message for the women out there who are forming allies and self-help groups for different causes?
Stuti: The biggest change happens when women come together. Building allies and support groups helps turn small stories into big movements. WIN itself is built on the idea of helping others and sharing what we learn. We see how mentorship, networking, and collective voices create a ripple effect. My message is simple: keep coming together, supporting each other, and sharing your voices. Because when we unite for a cause, we don’t just change our own lives — we help create a better, fairer future for everyone!
Read more about Stuti and her work here:
Business Today
Hindustan Times
Hello Magazine
Huffington Post
Fast Company