The Bear House Celebrates a Milestone with the Opening of Its First Store in Mumbai, India’s Fashion Capital
The Bear House, one of India’s most exciting contemporary menswear brands, is thrilled to announce the grand opening of its very first store in Mumbai. Located at Phoenix Marketcity in Kurla West, this expansive 1,500 sq. ft.store marks a significant milestone in the brand’s retail journey, signaling its arrival in India’s fashion capital with its 5th exclusive brand outlet in the country
The Bear House Story
Founded in 2017 by Tanvi and Harsh Somaiya, The Bear House has redefined everyday menswear in India with a philosophy rooted in minimalism, precision, and timeless design. The brand is known for its elevated essentials, offering a modern mix of shirts, polos, tees, denims, outerwear, boxers, and accessories—all crafted from breathable fabrics with refined tailoring and a strong attention to detail.
What started as a vision to create contemporary fashion for the modern Indian man, has evolved into a prominent label with a devoted community of customers across leading e-commerce platforms, including Myntra, Ajio, Flipkart, and Amazon. The brand’s memorable debut on Shark Tank India Season 4 further solidified The Bear House has built its reputation on quality, versatility, and a distinctly modern aesthetic, enriched by a refined European aesthetic.
Bears and Caves in the Mumbai Store
The Mumbai store embodies a philosophy that is evident not only in its product offerings but also in its architectural design. Inspired by the raw, protective essence of a bear’s cave, the retail space is designed to provide both an experience and a destination for fashion. This award-winning concept celebrates storytelling and functionality through an asymmetrical, cave-like façade, bear-faced mannequins, and playful paw-print motifs integrated into the design.
What’s More Inside The Bear House in Mumbai?
At the center of the store is a cozy lounge adjacent to the fitting rooms, offering customers a place to relax and highlighting the brand’s focus on community and comfort. The interiors feature earthy textures and warm hues, creating an atmosphere that feels both international and uniquely welcoming, perfectly balancing a European-inspired aesthetic.
Speaking about the launch, co-founders Harsh Somaiya and Tanvi Somaiya said: “Mumbai has always been central to India’s fashion narrative, and opening our first store here is a milestone we deeply cherish. Having grown up in Bombay, the city holds a special place in our hearts and is one of the most important markets for fashion in the country. The Bear House is more than a clothing label — it’s an ecosystem of design, comfort, and community. Our flagship store, with its immersive cave-inspired design and award-winning architecture, brings this philosophy to life. We couldn’t think of a better city than Mumbai, with its energy and cosmopolitan spirit, to welcome customers into our world.”
With the launch of its flagship store in Mumbai, The Bear House is not only expanding its physical presence but also reinforcing its commitment to creating experiences that blend storytelling and modern design. As the brand continues to grow, this milestone marks the beginning of an exciting new chapter — one that reaffirms its position as a pioneer in redefining menswear for the contemporary Indian man.
Address: The Bear House, Ground Floor, Unit No. G24A, Phoenix Marketcity Lal Bahadur Shastri Marg, Kurla West, Mumbai, Maharashtra 400070
About The Bear House
Founded in 2017 by Tanvi and Harsh Somaiya, The Bear House is a modern men’s apparel and accessories brand based in Bengaluru, inspired by minimalist European design principles. The brand curates a sophisticated and versatile collection that encompasses shirts, t-shirts, polos, denim, blazers, footwear, and accessories, all meticulously crafted for the dynamic lifestyle of the contemporary Indian man. With a distinct “elevated core” positioning, the brand seamlessly merges smart-casual aesthetics with premium comfort, offering wardrobe staples that transition effortlessly from the workplace to social settings.
Established initially as a direct-to-consumer, digital-first business, The Bear House quickly expanded its presence across prominent and quick-commerce platforms, including its website and app, as well as Myntra, Ajio, Flipkart, Amazon, Nykaa, and Tata CliQ.
The company launched its inaugural standalone flagship store in Koramangala, Bengaluru in July 2025.
An immersive 2700 sq. ft. space designed as the ‘den of a bear’ featuring touch-points like digital interfaces and natural elements the store reflects the brand’s relaxed yet purposeful ethos. Following the launch of its second exclusive store in Banjara Hills, Hyderabad, the brand has steadily expanded its footprint and now boasts a presence across Bengaluru, Hyderabad, Pune, and Mumbai.
The Bear House plans for 20 new stores in this financial year, while accelerating marketing initiatives and product innovation. With its refined aesthetic, global ambitions, and expanding national and international presence, The Bear House is well on its way to becoming a leading homegrown fashion and lifestyle brand.
For more information, visit: https://thebearhouse.com/
Instagram: @bearhouseindia