World’s First Feni Liqueur: Coco-Jumbo Wins Gold at USA Spirits Ratings 2025
The global spirits industry has turned its spotlight on Goa, as Coco-Jumbo Coconut Liqueur, crafted with the region’s celebrated Heritage Cashew Feni, has been awarded a Gold Medal at the USA Spirits Ratings 2025. This recognition positions India’s unique innovation on the world stage of premium beverages.
Recognition on a Global Platform
The USA Spirits Ratings competition is widely respected for recognising spirits that excel not only in quality but also in value and packaging appeal. Unlike many contests, the judging process mirrors real-world buying decisions, making this accolade a significant achievement for the Indian-made liqueur.
A Tropical Blend Rooted in Heritage
Coco-Jumbo, developed by the award-winning Cheers Group, represents a world-first innovation: the blending of smooth coconut flavours with Goa’s 500-year-old Heritage Feni. The result is a liqueur that balances creamy sweetness with the distinctive depth of feni, creating a flavour profile that is both unmistakably Indian and globally appealing.
Versatility in Mixology
With its tropical notes, Coco-Jumbo has quickly gained attention as a versatile ingredient for cocktails. From Coconut Margaritas to Pina Coladas and Coconut Mojitos, the liqueur adds both sweetness and body, complementing citrus and tropical fruits.
According to Ashwin Balivada, CEO of Cheers Group, “Coco-Jumbo isn’t just a sweetener, it’s a flavour enhancer that gives cocktails both richness and character.”
Celebrating Goa’s Spirit
For the Cheers Group, which has already won over 250 international awards, Coco-Jumbo represents more than just innovation. It’s a celebration of Goa’s tropical heritage, nurtured in the state’s coconut-rich climate.
“Coco-Jumbo captures the essence of tropical paradise with its rich coconut flavour, crafted from the finest extracts to reflect Goa’s sunny beaches and vibrant spirit,” shared Dr. Mohan Krishna Balivada, founder of Cheers Group and the world’s first alco-bev marketing doctorate.
An Indian Innovation with Global Appeal
Priced at ₹825/- in Goa for a 750ml bottle with 21% ABV, Coco-Jumbo is positioned as an affordable luxury. Its unique concept, pairing coconut with Feni, highlights how heritage spirits can find modern expression and resonate with global connoisseurs.
Disclaimer: This article is for informational purposes only. Alcohol consumption is subject to legal drinking age regulations in India. SocioSpiel does not promote or endorse underage or irresponsible drinking.